Projects

Project 01

UX Writers Collective

As the founder and CEO of this e-learning business, I recruited partners, authored content, and am now selling courses on UX writing fundamentals, content research & testing, customer experience & engagement, and writing for chatbots.

Project 02

Google Pay

As the head of UX content strategy for Google Payments, I led a team of writers in creating a unified content strategy to align with the emerging design system. I also participated in leadership strategy for marketing, branding, and launch.

Project 03

Google Assistant Transactions

I worked across all Google business groups to align teams around scalable content for voice and multimodal payments. I also spearheaded a team of UX leads in establishing early processes and patterns for Google Home voice design.

Project 04

QuickBooks Self-Employed

As a Senior UX Manager, I led the design and content strategy for the launch of this new QuickBooks product. Responsibilities included developing an original voice and tone, comms and branding, aligning desktop and mobile versions, writing UI text, plus hiring and managing a team of designers and writers.

Project 05

Gyft Engagement

Working initially as a consultant, I created UX personas and marketing segments, then audited and revamped consumer purchase and gifting flows to eliminate pain points, raise NPS scores, and increase engagement.

Project 06

Gyft for Business

As the head of UX research and content for Gyft, I designed marketing pages and UI text for the initial launch of this high-grossing B2B gift card portal.

Project 07

Google UX Writing Course

As a UX Content Strategy Manager at Google, I led the creation of the company's first internal UX writing course and delivered it to over 450 Googlers.

Project 08

Intuit Content Strategy

As a Senior UX Manager for Content, I contributed self-help, first-use, and error patterns to the QuickBooks Design System. I also helped design the notifications framework for QuickBooks Online.