UX, Content, and Voice Design Leader
Founder at UX Content Collective
Design Thinking Coach
01. challenge
As a trained Intuit Innovation Catalyst, I facilitated design thinking sessions for product and infrastructure teams requesting guidance. These teams might be launching new products, blocked on a solution, or stymied on strategy. Working with these diverse teams of engineers, executives, designers, and even HR was an amazing trial-by-fire to learn how to solve problems and seek innovation using design thinking methods.
02. solution
I served as the UX lead and content strategist for the launch of QuickBooks Self-Employed. I hired and managed a team of 6 designers and writers, served as the product marketing lead for integration with other QB products including TurboTax, created a new voice + tone, developed the communications strategy for all emails and notifications, and wrote the UI text for v1. I also wrote the requirements doc for calculating quarterly taxes.
03. outcome
QuickBooks Self-Employed as part of the Small Business Group earned over $2.5 billion in revenue for FY2017.
